Abstract:

This book examines the Indigenous media that has emerged in Argentina since the introduction of legislation in 2009 intended to promote diversity and access in radio and television media production. The author provides insights into the political and cultural matrix, attitudes of resistance and empowerment, and the outward and inward direction of Indigenous activism by unpacking the media practices that unfold in Indigenous radio and television stations in Argentina. The theoretical framework combines studies on indigeneity, social/decolonial movements and media practices, and draws on interviews conducted with Indigenous media practitioners from different Indigenous populations around Argentina. The book examines how media practices can help support and sustain Indigenous political and cultural activism and the process of identity self-ascription. It also addresses the complex negotiation between indigenizing media and assimilating the mainstream, as well as coping with other practical constraints.