Abstract:

This study provides a comprehensive and structured assessment of Ayurveda's globalization, examining its current status, key barriers, and emerging opportunities. The three-pillar framework of availability, acceptability, and propagation offers a clear and actionable lens to understand the systemic challenges and enablers that will shape Ayurveda's international trajectory. The study brings out important stakeholder perspectives, particularly the need for regulatory clarity, standardized training frameworks, strengthened research ecosystems, and streamlined support for industry to navigate complex international markets. It also emphasizes the importance of shifting global perceptions of Ayurveda, from a wellnesscentric to a protocol-driven, clinically credible system of integrative care. The phased approach, spanning short, medium, and long-term horizons, prioritizes critical interventions such as strengthening regulatory alignment through WHO-GMP standards, developing global practitioner registries and mobility pathways, scaling multi-country clinical research, and enhancing international cooperation through bilateral and multilateral platforms. The focus on medical value travel, global branding, and digital enablement further strengthens the implementation strategy.