Abstract:

Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social intervention. This book presents business methods in a manner that reflects the needs, desires and priorities of indigenous peoples and provides the tools communities need to envision and deal with the full impact of social and economic intervention. In particular, the book helps local leaders and their advocates to better understand the full implications of the choices before them and develop skills to articulate and deal with local goals, needs, and priorities.

The book is distinctive because it helps people embrace opportunities and change on their own terms. As a result, leaders and their advocates will be better able to evaluate and respond to opportunities in an informed and systematic manner. Various business disciplines (such as accounting, finance, human resource management, organizational theory, and marketing) are discussed in ways that help the reader to envision both mainstream perspectives and the distinctive issues faced by ethnic enclaves.